Privacy Policy
Effective 10 July 2026 — HONG MOVE respects your privacy and complies with Thailand's Personal Data Protection Act B.E. 2562 (PDPA).
1. Information we collect
We collect only what we need to provide the ride service:
- Account details — your phone number (verified by OTP), display name, and profile photo if you set one.
- Trip details — pick-up, destination, times, trip history, and your GPS location while you're using the app (to set the pick-up point and track the car).
- Payment details — we never store full card numbers. Card data goes directly to our payment provider (Opn Payments/Omise); we keep only the card type and last four digits for display.
- Saved places — such as Home or Work, which you add yourself.
- Chat messages — between you and your driver or our staff, tied to each trip, for coordination and to investigate complaints.
- Text and speech used with the ‘VÆST’ AI assistant — when you type or say your destination. Speech recognition happens on your device; only the resulting text is sent, to extract the destination.
- Your device's push notification token — to send you trip status updates.
- Driver and driver-applicant details — name, phone, vehicle registration, vehicle type, licence number (if provided), and vehicle location while on duty.
2. How we use your information
- To provide the ride service, match drivers, track trips, and send status notifications
- To take payment, record driver earnings, and manage loyalty points
- To maintain safety, investigate incidents, and handle complaints
- To improve service quality (aggregate usage statistics)
We do not sell or rent your personal data to third parties for marketing.
3. Disclosure to third parties
Data is shared only as far as providing the service requires:
- The driver who accepts your trip — sees your name, pick-up, destination, and contact number
- Our payment provider (Opn Payments/Omise) — processes payments to PCI DSS standards
- Maps, place search, and routing (Google Maps Platform) — to find addresses and calculate distances
- Our SMS provider (ThaiBulkSMS) — for OTP codes and notification or promotional messages
- Push notification services (Apple Push / Google FCM via Expo) — for in-app notifications
- The ‘VÆST’ AI assistant (Anthropic Claude) — processes the text or speech you enter to help you book; only that instruction is sent
- Customer analytics (SONAR) — analyses service usage to improve our service and send relevant offers
- Government authorities, where required by law or court order
We do not sell your personal data to third parties for advertising.
4. How long we keep it
We keep account details and trip history for the life of your account, and retain financial records for as long as accounting and tax law requires. Once no longer needed, data is deleted or de-identified.
5. Your rights (under the PDPA)
You have the right to access your data, request a copy, correct it, delete or destroy it, restrict its use, object to processing, and withdraw consent — by contacting us through the channels in section 7. We will act within 30 days.
Deleting your account: you can delete it yourself in the app (Profile → Delete account), which immediately removes your name, profile photo, saved places, and linked cards. You may also ask us via section 7. Trip history is retained as transaction records, unlinked from your profile, as accounting and tax law requires.
6. Security measures
All data is transmitted encrypted (HTTPS/TLS). Administrator passwords are hashed with standard algorithms. Card data never passes through or is stored on our servers, and internal access is restricted by role.
7. Contact us / Data Protection Officer
Hong Move Co., Ltd. — email info@hongmove.co.th · phone +66 74 251 777 · LINE @hongmove
If your concern is not resolved, you have the right to complain to Thailand's Personal Data Protection Committee (PDPC).
